| Privacy
Policy Because we value your patronage, we want to address
any privacy concerns you may have. To that end, we have set forth
our privacy policy for handling the information you share with us online.
We want your decision to do business with us to be an informed one. 1.
Collecting Information When you visit our Website, we may
collect information about you that you voluntarily choose to share with us. This
identification information may include, but is not limited to, your name, your
physical address, your e‑mail address, your telephone and fax numbers, details
of your real estate and lending needs and preferences, and other details of your
life. What may be less obvious to you is that, when you visit
our Website, we may collect data involving your usage through the use of “cookies”
(i.e. small text files placed on your computer by a Website), Web server logs,
and other Web tools. This technology allows us to customize your online experience,
as well as track your Internet use. The tracking data we collect may include,
but is not limited to, the date and time you visit, the time you spend, the Web
pages you view, the other Websites you visit, your search queries, and basic information
about your computer, such as your Internet Protocol (“IP”) address,
your domain name, your browser type, and the name of your Internet service provider.
You may deactivate cookies if you do not want your browsing to be tracked, but
doing so may hinder your online experience. When visiting our
Website, you may be directed, through hyperlinks, to other Websites that are beyond
our control. Furthermore, when you are visiting our Website, other companies,
such as third party advertisers and sponsors, may be gathering information about
you. This Privacy Policy does not cover the collection of information by those
other companies and Websites. Although we encourage third parties to provide
their own privacy policies, we are not responsible for their activities, such
as how they handle the information they collect online. 2.
Using Information Collected We primarily use the identification
information you voluntarily share with us to customize your online experience
and to do what you have asked of us. We also use your identification information
to tell you about our products and services, but you may instruct us not to send
communications to you by following the procedure indicated below under “Contacting
Us.” On occasion, we use your identification information to validate your
identity. As for usage tracking data, we primarily use that information to operate
and improve our Website, and to further our marketing efforts. As
a general rule, we do not share your information with unaffiliated third parties.
We may, however, share your information with our own personnel and our service
providers to the extent necessary to fulfill your requests. We may also share
your information with our affiliates, but we will not share it with unaffiliated
third parties for direct marketing purposes. We reserve the right to disclose
your information under limited circumstances, such as to cooperate with law enforcement
or judicial authorities as required by law or legal process, to protect our own
legal rights, or to protect the public good. Whenever you are
online, you run the risk that the information you give out will fall into the
wrong hands. Although we implement and maintain reasonable security procedures
and practices to safeguard your privacy, we cannot guarantee the security of any
information you provide to us. We accept no responsibility or liability for the
activities of third parties. 3. Updating Information If
you would like to review the information about you that we have collected through
our Website, or to change that information, you can make that request by following
the procedure indicated below under “Contacting Us.” We may require
that you verify your identity before we process your request. 4.
Updating Our Privacy Policy We may, from time to
time, change our Privacy Policy. We will notify you of any changes
by posting our updated Privacy Policy on our Website and inserting a new “Effective
Date.” 5. Contacting Us
If
you would like to send us a request as indicated above, or if you have any other
questions or concerns regarding our Privacy Policy, you may contact us by
e-mail or call us at
619.275.2525 ext 1#.
6. Effective Date:
This Privacy Policy is effective as of July 1, 2004. |
